FORT Customer Update - January 2026

10 January 2026

FORT Customer Update January 2026

Happy New Year! Christmas seems a long way back already, as 2026 gets off to a galloping start. Thankfully we seem to be hearing more positive news from our Customers this year than we were in the second half of 2025.

There’s still plenty of reporting around the dire state of construction activity and we’re clearly a long way off anything close to a buoyant market, but it does seem better.

The weather thus far has been very mixed, with some extremes. Great building days, backed up with awful storms and torrential rain, which makes it hard to plan or schedule works on site and this will impact demand for a while.

This newsletter originally started back when product availability was extremely difficult, around 2021. Since then of course, everything has changed and currently product availability is good, but we know that the underlying demand for price increases is lurking in the wings; manufacturers are struggling to make money.

It seems like a good time to bust a few myths. Because we saw massive price inflation during COVID, the perception is that building materials are expensive, when that’s not actually the case. Here’s a few examples, based on the difference compared to general inflation:

Inevitably some have increased beyond inflation (cement for example), but the vast majority are lower.

So, you can explain to your Clients that now is actually a great time to build; they should be thinking about getting their project done now, before material prices begin to rise again.

As we show in our usual round up, interest rates have fallen (and might go further). This could be the ideal time to get the job done!

Our team came back from the Christmas break wonderfully rested and showing off their Christmas haul of new pants and socks, all eager to get back to work. Getting back up to speed was made more fun by the “variable” weather, with snow, torrential rain and unseasonably warm sunny days thrown in!

The beginning of January always feels like time for a bit of reflection of the year that’s passed and planning for the year ahead, and this month saw FORT’s 6th birthday which gave further cause for celebration. Amazingly the staff had room for some cake, and party spirit…

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